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Now onboarding dealers & fleet partners for the 2026 season · Shipped from California
HitchFire Dealer & Fleet Program

Turn Every
Hitch Into
Another Sale.

Every truck, van, SUV and RV on your lot already has the one thing HitchFire needs — a 2" hitch. Add an award-winning, American-built grill or cook station as a factory-style upgrade, and give buyers a reason to sign today.

Designed in California
Shipped from our CA warehouse
Best Full-Size Grill '26
Men's Journal
Most Portable Grill
Car & Driver
Fits Any 2" Receiver
Zero vehicle mods
2-Year Warranty
Manufacturer-backed
Why It Works On Your Lot

An Upgrade Your Buyers Actually Want

Floor mats and paint sealant don't close deals. A rugged outdoor kitchen that bolts onto the vehicle they're already excited about does.

01
A True Differentiator

Nobody down the street sells a hitch-mounted grill with the truck. It's the add-on that gets remembered — and gets the deal signed today.

02
High-Margin Revenue

Attach it in F&I or parts & accessories at healthy dealer margins, or bundle it into the price. A new profit center on units you're already moving.

03
Turnkey Incentive

"Buy this week, the grill's on us." A tangible, high-perceived-value gift-with-purchase that creates urgency without discounting the vehicle.

04
Perfect Lifestyle Fit

Trucks, 4x4 SUVs, adventure vans and RVs sell on a lifestyle. HitchFire is that lifestyle — camping, overlanding, tailgating, and the jobsite.

05
Zero Vehicle Mods

Slides into any 2" receiver in minutes with a patented dual-swing arm. No install bay, no wiring, no drilling. Detaches into a freestanding grill, too.

06
Local & Proven

Designed in Santa Cruz and recognized by Men's Journal and Car & Driver. A California brand your buyers will be proud to run.

The Line-Up

Two Ways to Upgrade the Sale

Lead with the F-20 as a signed-today incentive, or the Cook Station as a premium overland & RV upgrade. Dealer pricing available on both.

Best Seller
F-20 Hitch-Mounted Grill
MSRP $799 · Dealer pricing below
  • Dual 10K BTU burners · 20K total · 355 sq in cook surface
  • Patented dual-swing arm swings 180° for full tailgate access
  • Quick-detach into a freestanding grill anywhere
  • SAE 304 stainless grates, fold-out prep tables, bottle opener
  • Runs on 1 lb bottles or a 20 lb tank · fits any 2" hitch
Overland
Cook Station
MSRP from $999 · Dealer pricing below
  • 38"×24" cargo & cooking platform
  • Slide-out sink basin + single-burner stove
  • Dual-swing arm for hatch / tailgate access
  • Removable side rails — keeps odors out of the cabin
  • Premium upgrade for vans, 4x4s & RVs
Two Ways to Partner

Pick the Program That Fits Your Store

Open a wholesale dealer account for ongoing supply, or run a single promotional campaign. Do both if you like.

Most Popular
Option A — Ongoing

Dealer Pricing Account

Stock units at wholesale and sell them as an accessory, an F&I add-on, or a bundled upgrade — on your terms, all year.

  • Tiered wholesale pricing that grows with volume
  • Keep the accessory margin on every unit
  • Co-branded display & point-of-sale support
  • Reorder anytime, ship direct to your store
  • Priority dealer support line
Option B — Campaign

One-Time Promotion

Run a limited "grill with purchase" event. We supply the units and the creative; you drive foot traffic and close deals.

  • Single promotional buy at a special event rate
  • "Free HitchFire with any truck/RV this month" hook
  • Ready-to-run email, web & social creative included
  • No long-term commitment
  • Perfect for holiday, end-of-quarter & model-year events
2"
Fits any receiver
$799+
Retail value to buyer
5 MIN
Install, no tools bay
CA
Ships from our warehouse
Getting Started Is Easy

From Request to Ready in Four Steps

1
Request Pricing

Tell us your store and which program fits — ongoing dealer pricing or a one-time promo.

2
Get Your Quote

We send tiered dealer pricing and a simple partner agreement within one business day.

3
We Ship & Support

Units and co-branded creative arrive ready to sell. We help you launch.

4
Start Closing

Offer the upgrade, move more metal, and keep the accessory margin.

Let's Talk

Request Dealer Pricing

Fill out the form and a HitchFire dealer rep will reach out with wholesale pricing and program details. Prefer to talk now? We're local.

HitchFire — Santa Cruz, CA
Dealer line: (831) 555-0142
I'm interested in
Pull Up. Swing Out. Adventure On.

© 2026 HitchFire, Santa Cruz, California · Dealer & Fleet Program · sales@hitchfire.com

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